Click + Connect

Crafting Email Campaigns That Land Clients

Workshop Overview
Learn how to turn cold leads into paying clients with actionable email marketing strategies tailored for commercial photographers. In this workshop, you’ll research ideal clients, craft personalized emails, and develop follow-up flows that keep you top of mind—all while gaining the confidence to manage your email outreach with ease. Don’t just send emails—build connections that drive results!
This is a 2 hour workshop. We teach the concept, then you take action.  
What you'll learn:

01 How to find and qualify ideal clients in minutes.

02 The anatomy of an email that gets opened—and replied to.

03 Proven follow-up techniques to keep the conversation going.

04 Strategies for crafting email blasts that still feel personal.

What You'll Walk Away With:

Written Emails

Two ready-to-send emails targeting your dream clients.

Strategy
A practical follow-up strategy for your email campaigns.
Tools
A toolkit of resources for future email marketing efforts.


Workshop Agenda

Introduction and Overview

Welcome and workshop objectives 
Briefly discuss the power of email marketing in building and maintaining client relationships.

Finding the Right Fit

Overview of identifying target clients and aligning them with your niche.
 Share tools and techniques for quick research 

 Guided exercise: Identify one ideal client and gather key contact details along with info on company/agency.

Crafting the First Email

Components of a great email: engaging subject lines, personalization, and clear calls to action.
Provide a strong example of an email to dissect together. 

Write a tailored email to the identified client. 
Encourage volunteers to share for constructive feedback.

Email Blast Creation 

How to create and send email blasts to a broader audience without losing personalization.

Wrap Up + Q&A

Participant share out 
Recap key lessons and tools.
How to move forward with a plan

FAQ
  • Who Should Attend?
    Commercial photographers ready to level up their outreach and land bigger projects.
  • Is this workshop suitable for beginners?
    The workshop is best suited for photographers that have been running a business for at least 1-2 years. You have a focus you want to market and are looking for helping in crafting what to say and who to reach out to.
  • What is the format?
    This is a go at your own pace, recording from a live workshop. Feel free to pause and take action, or fast forward.
  • How long can I access the workshop replay?
    This is available for you to watch for one year of purchase date.
Industry Experts

Shelly Waldman -

Biz Coach + 

Splitting her time between California and London, Shelly is a commercial photographer specializing in food and lifestyle. Her work is fun and uplifting. 

 Shelly's diverse career path  reflects her unique blend of creativity and analytical sides. 
 
Shelly is an avid cheerleader for all in the industry. She founded Creative Camp to help others on their entrepreneurial path, is on the board and cohosts the Focus on Women podcast, and is the business coach inside Artist to Watch's program.

Traci Terrick -
Artist Agent

Traci Terrick has over 20 years of experience in design, art direction, and production; as well as business development and artist representation in the creative services industry. 

She founded Poppy Creative Agency in 2009 and represents photographers/director, prop and food stylists creating visual content for food, beverage, interiors, hospitality and lifestyle brands.

She also co-founded Focus on Women and started Artist to Watch to help artists gain marketing skills.
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Click + ConnectCrafting Email Campaigns That Land Clients
$50
  • Total payment
  • 1xClick + Connect: Email Marketing$50
    -+

All prices in USD

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