Estimating Excellence

The Art of Turning Creative Briefs into Profitable Estimates

Whether you're new to the field or a seasoned professional without an agent or producer, the Estimating Excellence workshop is your gateway to success. This comprehensive four hour virtual workshop is designed to teach you how to convert creative briefs into precise and compelling estimates for your clients.
Workshop Overview
Estimating Excellence is a workshop led by industry professionals. You'll gain invaluable insights and practical skills to help you confidently bid on projects and effectively communicate your proposals.

Key Benefits

01 Master Estimation Techniques

Learn how to break down creative briefs, curate your questions, how to actively listen on a creative call and develop estimates that you have confidence in.

02 Boost Your Confidence

Gain the skills and knowledge to bid on projects with assurance.

03 Engage with Experts

Learn form experienced producers and agents who have years of experience going through this process 100s of times. 

04 Practical Application

Participate in live mock creative calls and breakout sessions to practice and refine your skills.

05 Professional Presentation

Discover the art of presenting your bids to clients in a professional and persuasive manner.

What You'll Learn

Interpreting
Creative Briefs

Understand the key components of a brief and how to analyze client requirements.

Formulating Questions

Learn to ask the right questions to gather all necessary information for your estimates.

Developing Accurate Estimates

Break down projects into manageable parts and calculate precise costs.

Effective Communication

Craft proposals that clearly convey your understanding of the project and its costs.

Client Presentation Skills

Present your bids in a way that demonstrates professionalism and persuades clients to choose you.


Workshop Agenda

Introduction and Overview

Welcome and workshop objectives 
Introduction to industry experts

Interpreting Creative Briefs

Key elements of a brief
Identifying project requirements

Breakout Sessions

Small group discussions to delve into the brief
Formulate questions for the creative call

Mock Creative Call

Participates go throuhg a simulated creative call and practive asking relevant questions

Developing Estimates

In small group take inforamtion from the creative call and work up an estimate to present

Working with Producers and Agents

Insights from industry professionals
Understanding their role in shaping bids

Presenting Your Bid

Share your estimate with the panelist for feedback

FAQ
  • Who Should Attend?
    This workshop is perfect for commercial photographers who:

    - Lack an agent or experience working with producers
    - Want to improve their estimation and bidding skills
    - Seek to enhance their professional communication with clients
    - Aspire to win more projects and grow their business
  • Is this workshop suitable for beginners?
    The workshop is best suited for photographers that have been running a business for at least 3-6 months. You have put proposals together for clients. If you're looking to up your estimating game, and building your confidence in your proposal, then this is for you.
  • What do I need to attend the virtual workshop?
    You need to have access to getting online.
  • How long can I access the workshop replay?
    The replay is available for you to watch for at least one year of purchase date. We do recommend blocking out time in your calendar to watch it. It is broken into roughly 3 one hour segments.
Industry Experts
Hannah Soto - Producer

After earning a degree in photography from Columbia College Chicago, Hannah worked with an in-house production team and found her jam in becoming a freelance producer. 


With her unique perspective and natural tendencies toward leadership, she created her own company with a new approach and a new word, The Arridia Group. 


Hannah is a board member of True Chicago and is an advocate for more sustainable productions as a member of Green the Bid.

Traci Terrick -
Artist Agent

Traci Terrick has over 20 years of experience in design, art direction, and production; as well as business development and artist representation in the creative services industry. 

She founded Poppy Creative Agency in 2009 and represents photographers/director, prop and food stylists creating visual content for food, beverage, interiors, hospitality and lifestyle brands.

She also co-founded Focus on Women and started Artist to Watch to help artists gain marketing skills.

Emily Heller -
Artist Agent

Jellybean Partners is a New York based artist management agency with an in house production arm.

Jellybean was established in 2018 by former advertising art producer, Emily Heller, in order to showcase and nurture exciting new talent. 

Emily has a bachelors degree from Northwestern University and an MFA in photography from San Francisco Art Institute. Over the course of her career she has worked in all aspects of production including prop styling, line producing, and photo editing.

Shelly Waldman -

Biz Coach + 

Splitting her time between California and London, Shelly is a commercial photographer specializing in food and lifestyle. Her work is fun and uplifting. 

 Shelly's diverse career path  reflects her unique blend of creativity and analytical sides. 
 
Shelly is an avid cheerleader for all in the industry. She founded Creative Camp to help others on their entrepreneurial path, is on the board and cohosts the Focus on Women podcast, and is the business coach inside Artist to Watch's program.
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ESTIMATING EXCELLENCEFrom Brief to Bid
$147
  • Total payment
  • 1xEstimating Excellence: From Brief to Bid$147
    -+

All prices in USD

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